Analytics

Understanding Consent Analytics

Make data-driven decisions with consent metrics

Make data-driven decisions about your cookie consent strategy using GetCookies analytics.

Dashboard Overview

Your consent analytics dashboard shows:

Total Impressions - How many times the banner was shown
Consent Rate - Percentage of users who accepted cookies
Rejection Rate - Percentage who rejected all cookies
Customization Rate - Users who selected specific categories

Key Metrics Explained

Consent Rate = (Accept All + Partial Accept) / Total Decisions × 100

Consent rates vary widely with audience, region and banner design, so compare your own trend over time rather than against a fixed target. Factors that affect consent rate:

Banner design and copy
Position on screen
Trust signals (privacy policy link, clear explanations)
User demographics and location

Category Breakdown

See which cookie categories users accept most:

Category	Typical Acceptance
Strictly Necessary	Always on (no consent needed)
Functional	Usually high
Analytics	Usually lower than functional
Marketing	Usually the lowest

Geographic Insights

Consent behavior varies by region:

EU/EEA: Lower consent rates, users more privacy-conscious
US: Higher consent rates, less regulation awareness
California: CCPA-aware users, moderate rates

Best Practices

Clear, friendly copy - Avoid legal jargon
Trust signals - Show privacy policy link prominently
Design matters - Match your brand, don't look spammy
Honest explanations - Tell users exactly what each category does
Easy reject option - Required by GDPR, builds trust

A/B Testing

Test different banner variations to optimize:

Button text ("Accept" vs "I Agree" vs "Continue")
Colors and positioning
Description length
Number of visible options

Reporting

Export Data

Export consent data for compliance audits:

Go to Analytics > Export
Select date range
Choose format (CSV, JSON, PDF)

Each consent record includes:

Timestamp
User identifier (hashed)
Consent choices by category
Banner version shown
Geographic region
Device type

Integration with Other Tools

Google Analytics

View consent metrics in GA4:

javascript

// Track consent events
gtag('event', 'cookie_consent', {
  'consent_type': 'accept_all',
  'categories': ['analytics', 'marketing']
});

Dashboard Widgets

Embed consent metrics in your own dashboards via API:

bash

curl https://api.getcookies.co/v1/analytics/summary \
  -H "Authorization: Bearer YOUR_API_KEY"

Still stuck?

Email [email protected] with your domain and what you tried. Signed-in customers can also open a ticket from the dashboard.