Analytics
Consent analytics: what to watch
Key metrics and how to improve results without dark patterns
Use analytics to track banner performance and compliance health.
Key metrics
- Accept vs. reject vs. customize: Shows overall engagement.
- Category opt-ins: Which categories get consent (analytics, marketing).
- Withdrawal/changes: How often users change or withdraw consent.
- Geo/device breakdown: Spot regional differences in consent rates.
How to read the dashboard
- Look for sudden drops after changes to copy, design, or placement.
- Compare mobile vs. desktop; adjust layout if mobile underperforms.
- Track over time after A/B tests.
Improve results without dark patterns
- Keep language clear and concise.
- Offer “Accept” and “Reject” with equal weight in strict regions.
- Make “Preferences” easy to find; avoid intrusive overlays unless required.
When to investigate
- Tags firing before consent (check GTM triggers/consent settings).
- Unusual spikes in accept rate after UI changes (review for compliance).
- Geo where consent is always “denied” (check banner load or blockers).
Still stuck?
Email [email protected] with your domain and what you tried. Signed-in customers can also open a ticket from the dashboard.