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Analytics

How to test consent and blocking (GTM & DevTools)

Verify nothing fires before consent using GTM Preview and browser tools

Use this quick workflow to prove nothing fires before consent and that revoking works.

Step 1: GTM Preview

  • Enable Preview in GTM.
  • Load your site in the debug window.
  • Check that the GetCookies tag fires at Consent Initialization - All Pages.
  • Confirm other tags show “Blocked” until consent is granted.

Step 2: Browser checks

  • Open DevTools → Network.
  • Reload the page before consenting. Trackers (GA, Ads, Meta) should be absent or pending.
  • After clicking “Accept,” reload: trackers should now appear.
  • After clicking “Reject” or “Save” with categories off, reload: trackers should stay blocked.

Step 3: Pixel helpers

  • Use Meta Pixel Helper / GA DebugView / Tag Assistant to confirm no events before consent.
  • Toggle consent and verify events start only after acceptance.

Step 4: Edge cases

  • Test in incognito/private mode.
  • Test with ad blockers disabled (they can hide issues).
  • If using the hybrid blocker, ensure blocker.js is the first script in <head>.

What to document

  • Screenshots of GTM Preview showing blocked tags pre-consent.
  • Network/console proof that trackers load only after acceptance.
  • Note any tags loaded outside GTM and how they’re blocked (blocker.js or data attributes).

Still stuck?

Email [email protected] with your domain and what you tried. Signed-in customers can also open a ticket from the dashboard.