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Integrations

Google Analytics / Ads with Consent Mode

Configure GA4 and Ads tags to respect consent

Available on the Pro plan and above. See pricing for what each plan includes.

Set up GA4 and Google Ads so they respect consent.

GA4

  • In GTM, open your GA4 config tag.
  • Enable Require consent and add analytics_storage.
  • Fire GA4 config after GetCookies sets consent (Consent Initialization trigger for GetCookies tag).
  • For conversion tags, require ad_storage, ad_user_data, ad_personalization as needed.
  • Use Consent Mode v2 so Google receives granular signals when denied.

Defaults

  • Deny non-necessary categories by default for EEA/UK/CH.
  • Grant only after user accepts.

Testing

  • GTM Preview: conversions and GA4 should be blocked pre-consent.
  • After accepting, conversions should fire; after rejecting, they should stay blocked.
  • Use Chrome DevTools → Network to confirm consent pings reflect user choices.

Still stuck?

Email [email protected] with your domain and what you tried. Signed-in customers can also open a ticket from the dashboard.